5 Courses on How to Build a Startup as a Non-technical Founder

Sramana Mitra
2 min readSep 28, 2021

If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship. Please subscribe to my Best of Bootstrapping series and never miss an article.

Non-technical entrepreneurs are not that rare. And if you have a great idea for a company and not the technical skills, there’s no reason you can’t find someone else to help you with that part.

If you have a fantastic concept but no technical background, you would need to collaborate with technology experts in order to start a business. In order to succeed, either the startup co-founders must have competence in both fields, or you need to outsource your technical product development (at least for a while, in the beginning).

For example, if you want to build an AI startup, you need a technical co-founder to build the AI model and for your startup to be credible with investors. However, if you bring domain knowledge in an esoteric field (say, ship chartering), that is considered extremely valuable.

If you want to build an Online Education or Digital Health startup, all of these, btw, are very hot startup areas … the same. Someone needs to build a piece of technology. Equally, though, someone needs to bring in the domain knowledge.

In e-commerce, we see a lot of non-technical founders. The tech portion is often outsourced.

You CAN build a startup as a non-technical founder. Yes, you can. Equally important aspects of starting and growing a technical business are sales, marketing, logistics, and finance. Non-technical startup founders should focus on those aspects.

So, for inspiration and methodology, delve into these case study based courses in various domains. See which one resonates.

  1. How to Build E-commerce Startups with Sramana Mitra
  2. Building a Two-Sided E-commerce Marketplace w/ Sramana Mitra
  3. How To Build AI Startups with Sramana Mitra
  4. How to Build Online Education Startups with Sramana Mitra
  5. How to Build Digital Health Startups with Sramana Mitra

Here you have it. Non-technical entrepreneurs are not that uncommon. We’ve seen many, many, many success stories.

There’s no reason you can’t get some skilled developers to assist you with your startup if you have a great concept, but no technical skills. If you study the courses above carefully, you should have an edge when it comes to getting your new venture off the ground.

Looking For Some Hands-On Advice?

For entrepreneurs who want to discuss their specific businesses with me, I’m very happy to assess your situation during my free online 1Mby1M Roundtables, held almost every week. You can also check out our free Bootstrapping Course, our Udemy courses, YouTube channel, podcast interviews with VCs and Founders.

--

--