If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship. Please subscribe to my Best of Bootstrapping series and never miss an article.

Kristi Herold, CEO of JAM, built a thriving bootstrapped business over twenty years until Covid hit. Read how she is surviving Covid.

Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?

Kristi Herold: I grew up in a small city called Sudbury, Ontario. It is about four hours…


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

Last month, Google (Nasdaq: GOOG) reported its first quarter results that continued to surpass market expectations. Google’s ad revenues for the quarter shattered all previous sales records for the first quarter as digital ad spending continued to increase. Regulators are trying to limit the power big tech has on global economies and population. …


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

According to a recent Mordor Intelligence report, the global endpoint detection and response (EDR) market is expected to grow from $1.81 billion in 2020 to $6.90 billion by 2026, at a CAGR of over 25%. The global pandemic has accelerated the need for endpoint security services and enterprises are increasingly adopting more decentralized and edge-based security techniques. …


If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship. Please subscribe to my Best of Bootstrapping series and never miss an article.

The Shoplet case study, as shared by Founder CEO Tony Ellison in 2014, is interesting because it illustrates how an entrepreneur bootstrapped a category leading e-commerce venture by trading off margins in favor of minimizing logistical challenges.

Sramana: Tony, let’s start with the beginning of your story. Where were you born and raised? What is the backstory of the Shoplet story?

Tony Ellison: I was born…


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. Please subscribe to my Cloud Stock Analysis series and never miss an article. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

According to a recent report, the Global market for Cloud Data Warehouse is forecast to grow at 16% CAGR to reach $3.5 billion by 2025. …


If you have been bootstrapping and think you are ready for investors, you need to learn how investors think. First, please study our free Bootstrapping course and Investor Introductions page. Then start looking for entrepreneur — investor fit. Today I introduce you to Gaurav Jain.

Gaurav Jain is Managing Partner at Afore Capital, a firm focused on pre-seed investments. This is an excellent conversation for entrepreneurs looking for insights into pre-seed. You can listen to the podcast interview here and the entire roundtable program here:

Sramana Mitra: With your specific focus, which is pre-seed, we are are very interested…


We have just released a new course on Udemy: How To Build Unicorn Tech Startups with Sramana Mitra. Did you know Fred Luddy founded ServiceNow as a solopreneur? ServiceNow, today, is $100+ billion market cap company. The course contains origin stories of 25+ Unicorns. It would take you about 5 hours. Udemy currently has a promo on it (normally $39.99, promo price $11.99 at the moment). Check it out!

The current pandemic conditions have helped accelerate the adoption and usage of digital transformation tools even across the SMB segment. Smaller businesses are leveraging services such as those provided by Bill.com…


We have just released a new course on Udemy: How To Build Unicorn Tech Startups with Sramana Mitra. Did you know Fred Luddy founded ServiceNow as a solopreneur? ServiceNow, today, is $100+ billion market cap company. The course contains origin stories of 25+ Unicorns. It would take you about 5 hours. Udemy currently has a promo on it (normally $39.99, promo price $11.99 at the moment). Check it out HERE!

Ravi Mohan is Managing Director at Shasta Ventures, a firm that has invested in three SaaS Unicorns. Ravi discusses these investments: Apptio, Anaplan, and Zuora. …


If you have been bootstrapping and think you are ready for investors, you need to learn how investors think. First, please study our free Bootstrapping course and Investor Introductions page. Then start looking for entrepreneur — investor fit. Today I introduce you to Amir Banifatemi.

Amir Banifatemi is the Founder and Managing Partner of K5 Ventures, a fund focused on pre-seed, seed, post-seed, and early-stage investments from Southern California. Amir is also a Board Member and former President of Tech Coast Angels, a group of 340 angel investors from Southern California. You can listen to the podcast interview here.

Sramana…


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

According to a recent report, the global Hadoop-as-a-Service Market was estimated to grow from $7.4 billion in 2019 to $74.8 billion by 2026 driven by a demand for cost-efficient solutions for management of big data. Hadoop’s ability to handle large volumes of data efficiently and in a cost-effective manner is accelerating the growth of the service. …

Sramana Mitra

Founder of the 1M/1M global virtual incubator

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