The DataStax-1Mby1M Fall 2021 Startup Challenge launched on September 9th. Here is the kick-off video with Chet Kapoor, CEO of DataStax, Ed Anuff, Chief Product Officer of DataStax discussing the program with me.

DataStax has significant enterprise customers that are using their Apache Cassandra-based database products to solve real world problems. They are putting these use cases out in the public domain for startups to build companies around. DataStax would be helping the startups on the technical and customer acquisition side, and 1Mby1M would be helping the startups on the positioning, mentoring, and financing side. …


The toughest round of funding an entrepreneur seeks to raise is pre-seed investment. It sports the lowest probability of success, the highest amount of ambiguity, is poorly defined, and is causing the greatest amount of confusion and road wreck out there.

I would like you to start with the basics of how we practice startups in 1Mby1M:

  • Do not go to VCs as beggars. Go as Kings.
  • Do not chase Investors before chasing Customers.

Your chances of fundraising for a pre-seed startup are vastly higher if you bootstrap first. So let’s start there.

  1. Bootstrap First, Raise Money Later with Sramana…

If you haven’t already, please study my free Bootstrapping course.

Udemy has over two million students who are learning Machine Learning on the platform. Many of these students are aspiring entrepreneurs.

Here is a list of Udemy entrepreneurship courses based on the 1Mby1M methodology that would help them put one foot before the other to get a startup strategy figured out.

  1. Please start with going over the case studies and sector overview in How To Build AI Startups with Sramana Mitra

Among the issues you would have encountered in the above course is the question of how to bootstrap your…


If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship. Please subscribe to my Best of Bootstrapping series and never miss an article.

Conversocial Founder Josh March first built a digital marketing agency around social media before identifying the product opportunity for Conversocial. Here is our conversation from 2015.

Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were you born and raised, and in what kind of background?

Joshua March: I grew up in a relatively small town in England…


If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship. Please subscribe to my Best of Bootstrapping series and never miss an article.

Kristi Herold, CEO of JAM, built a thriving bootstrapped business over twenty years until Covid hit. Read how she is surviving Covid.

Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?

Kristi Herold: I grew up in a small city called Sudbury, Ontario. It is about four hours…


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

Last month, Google (Nasdaq: GOOG) reported its first quarter results that continued to surpass market expectations. Google’s ad revenues for the quarter shattered all previous sales records for the first quarter as digital ad spending continued to increase. Regulators are trying to limit the power big tech has on global economies and population. …


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

According to a recent Mordor Intelligence report, the global endpoint detection and response (EDR) market is expected to grow from $1.81 billion in 2020 to $6.90 billion by 2026, at a CAGR of over 25%. The global pandemic has accelerated the need for endpoint security services and enterprises are increasingly adopting more decentralized and edge-based security techniques. …


If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship. Please subscribe to my Best of Bootstrapping series and never miss an article.

The Shoplet case study, as shared by Founder CEO Tony Ellison in 2014, is interesting because it illustrates how an entrepreneur bootstrapped a category leading e-commerce venture by trading off margins in favor of minimizing logistical challenges.

Sramana: Tony, let’s start with the beginning of your story. Where were you born and raised? What is the backstory of the Shoplet story?

Tony Ellison: I was born…


I’m publishing this series to discuss a topic that I follow closely — cloud stocks, trends, strategy, acquisitions, and more. Please subscribe to my Cloud Stock Analysis series and never miss an article. I like fundamentals-focused business building, and outline the principles of fundamentals-focused business building in my free Bootstrapping course.

According to a recent report, the Global market for Cloud Data Warehouse is forecast to grow at 16% CAGR to reach $3.5 billion by 2025. …


If you have been bootstrapping and think you are ready for investors, you need to learn how investors think. First, please study our free Bootstrapping course and Investor Introductions page. Then start looking for entrepreneur — investor fit. Today I introduce you to Gaurav Jain.

Gaurav Jain is Managing Partner at Afore Capital, a firm focused on pre-seed investments. This is an excellent conversation for entrepreneurs looking for insights into pre-seed. You can listen to the podcast interview here and the entire roundtable program here:

Sramana Mitra: With your specific focus, which is pre-seed, we are are very interested…

Sramana Mitra

Founder of the 1M/1M global virtual incubator

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