Codesigned CEO Bootstraps With Services

If you haven’t already, please study my free Bootstrapping course. I publish this series to discuss the nuances of bootstrapped entrepreneurship.

We continue our coverage of bootstrapping using services with Codesigned CEO Jake Weaver.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Jake Weaver: I’m from a very small town in the middle of Missouri in the Midwest called Lynn Creek, which had a population of just 289 people. It’s nowhere near any of the tech industries today with the farming and vacation towns. There’s not a whole lot of business there.

Sramana Mitra: Where did you do your education?

Jake Weaver: I studied in Kansas City where I got a Bachelors in Computer Information Systems. After graduating from there, I started working right away with Accenture. Right off the bat, I was thrown into big consulting. I was 21 at that time. I got through school pretty fast.

This was all in the backdrop of computers and the internet coming into people’s homes in the 90’s. We got the internet in 1997 — one year before I graduated. Without having any clue what I wanted to do in life, I built my first computer towards the end of high school.

I found my path I wanted to take from there. I was in Kansas City for a while. I worked for Accenture. I ended up moving to Atlanta for various reasons and ended up working for a consulting firm down here.

Sramana Mitra: Where are we now timeline-wise?

Jake Weaver: This would have been around 2003 to 2004 when I came to Atlanta. I’ve been in Atlanta as long as I have been in the Midwest at this point.

Sramana Mitra: What is the genesis of your company?

Jake Weaver: My background was in programming and DBA. You do a lot of different things in consulting. The company I worked for had a SharePoint project. This was 16 or 17 years ago where SharePoint was just being born.

They asked me to lead that initiative to do our first implementation. I just fell in love with the platform and started using it heavily. A very small group of consultants in our company did that. We became very good at it early on and were doing really cool stuff with it.

I was at that company for six or seven years. I saw SharePoint become a dominant force in the market. I went to my boss and said, “We have to build a big team around this.” Back then, they didn’t see the value of that. I thought it was too good to pass up.

I broke away at that point and started my own consulting firm. It was a great experience. I thought we could do about $100,000 in sales in the first year. We ended up with $824,000 in revenue and $4.2 million in the second year.

Sramana Mitra: What year was this?

Jake Weaver: This would have been in 2010.

Our conversation continues here.

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For entrepreneurs who want to discuss their specific businesses with me, I’m very happy to assess your situation during my free online 1Mby1M Roundtables, held almost every week. You can also connect with me during our Rendezvous meetups, and check out my Bootstrapping Course, our YouTube channel, podcast interviews with VCs and Founders.

Founder of the 1M/1M global virtual incubator